Privacy Policy

This privacy policy describes how Aakriti Living, located at 27 Block E, South Extension Part II, New Delhi, Delhi, 110049, India, collects, uses, and shares personal information when you visit or make a purchase from our site or utilize this service.

Information We Collect

We collect information you provide directly to us when you interact with our online platform or physical stores. This includes information you provide when you place an order, create an account, subscribe to our newsletters, participate in surveys, communicate with customer support, or otherwise interact with us. The types of information we may collect include your name, shipping address, billing address, email address, phone number, payment information, and any other information you choose to provide.

We may also collect information automatically when you access or use our site. This information may include your IP address, device information (like hardware model and operating system), browser type, usage details (like the pages you visited, the time spent on those pages, and links clicked), and other diagnostic data. We may use cookies, web beacons, and other tracking technologies to collect this information.

Information from third parties may also be collected, such as when you interact with us through social media platforms or if we use services to verify your identity or prevent fraud.

How We Use Your Information

We use the information we collect for various purposes, including:

- To process and fulfill your orders and manage returns.

- To provide and maintain our service.

- To manage your account and provide customer support.

- To communicate with you about your orders, account, and our products and services.

- To send you marketing communications, where permitted by law and your preferences.

- To improve our products, services, and the user experience on our site.

- To personalize your experience on our online platform.

- To analyze how our service is used and monitor its effectiveness.

- To detect, prevent, and address technical issues and fraud.

- To comply with legal obligations and protect our rights.

Legal Basis for Processing

We process personal information based on several legal grounds, including:

- The necessity of processing for performing a contract with you (e.g., processing your order).

- Our legitimate business interests (e.g., improving our services, marketing, fraud prevention), where these are not overridden by your data protection interests.

- Your consent (e.g., for sending direct marketing communications when required).

- Compliance with a legal obligation to which we are subject.

Sharing Your Information

We may share your personal information with third parties to help us operate our business and provide our services. These third parties may include:

- Service providers who perform functions on our behalf, such as payment processing, shipping, data analysis, email delivery, hosting services, and customer service.

- Professional advisors, such as lawyers, auditors, and insurers.

- Law enforcement, government agencies, or other third parties as required by law, regulation, legal process, or governmental request, or to protect our rights or the rights of others.

- In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

We do not sell your personal information.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. The period for which we keep your information depends on the type of information, the purpose for which it was collected, and legal requirements.

Your Data Protection Rights

Under applicable data protection laws, including the General Data Protection Regulation (GDPR), you have certain rights regarding your personal information. These rights may include:

- The right to access the personal information we hold about you.

- The right to request correction of inaccurate or incomplete data.

- The right to request erasure of your personal information in certain circumstances.

- The right to request restriction of processing your data in certain circumstances.

- The right to object to the processing of your data in certain circumstances.

- The right to data portability, allowing you to receive your personal data in a structured, commonly used and machine-readable format and transmit it to another controller.

- The right to withdraw consent at any time where processing is based on consent.

- The right to lodge a complaint with a supervisory authority.

To exercise these rights, please contact us using the contact details provided below.

Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, alteration, and disclosure. However, please be aware that no security system is impenetrable, and we cannot guarantee the absolute security of your data.

Cookies and Tracking Technologies

Our site uses cookies and similar tracking technologies to track activity and hold certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

Third-Party Links

Our site may contain links to other websites not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to This Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page. We encourage you to review this privacy policy periodically for any changes.

If you have any questions about this privacy policy or our data practices, please contact us by postal mail at:

Aakriti Living
27 Block E, South Extension Part II,
New Delhi, Delhi, 110049,
India